If you’re the owner or manager of a lawyers office such as Lawyers Perth, you would have had to make a lot of changes to your marketing strategy over the past decade or so. In the modern world, the vast majority of marketing is done online and via other digital streams – like TV or radio – which means that you need to get familiar with different online marketing techniques.
One of the best ways to market your law firm online is by creating and promoting a website. One of the best ways to promote your website and gain a larger audience is to create regular blog articles that provide clear, useful information. Make sure that your blog posts are written well and shared on your social networks is also important.
To expand on this further, here are our top 3 reasons why you should write a regular blog for your law firm website:
- A well written article will improve your SEO score:
When it comes to creating and running a small business website, SEO Sydney advise that one of the most important things is making sure that you appear high in the search engine rankings. This means that you need to improve your SEO score for relevant keywords.
One of the best ways to do this is to write high-quality blog articles which include the keywords that you want to rank for. Make sure that you do some keyword research before you start writing, and make sure that your content provides value to your readers, otherwise it won’t be received as well.