Online marketing can be extremely competitive, and costs can prevent a lot of people from doing as much as they would like. However, there are a lot of ways that you can market your website or business without having to spend a lot of money. Some of these require a lot of work and social outreach, while others – like email marketing – require no more than the development of effective copy for your marketing emails from time to time.
Once you have developed a decent sized email list, you need to think about your email content. Writing a marketing email should be relatively easy, but it is also very easy to get it wrong. Below are our top 5 tips for writing the perfect marketing email.
- Make your message simple and scannable:
Most people receive a lot of emails every day. If you want to engage your readers, you need to make sure that your content is easily scannable, not too complex, and very simple and easy to understand. One of the best ways to do this is to make sure that you use subheadings which are clear and easy to follow. Limit the writing under each subheading to what is really necessary. You can also tweak your font, your text size, and your text colour to make your content more engaging and easier to follow.
- Focus on your title:
The first thing that people see when they open their email account is the title of each email. Often, they will skim over boring or unclear emails without even opening them. You should spend a lot of time tweaking your email title to make sure that the people who receive it simply have to open it – otherwise you will find that your email campaigns simply aren’t very effective.
- Remember SEO:
Remember, SEO is relevant when it comes to email marketing. Make sure that you use important keywords in the right places so that search engine crawler bots look favourably on your content. Just because your emails don’t form part of your website content doesn’t mean that you should ignore SEO.
- Know your readers:
Different readers will react differently to different writing styles. It is very important to make sure that you know your target audience and that you write accordingly. Choose your words, the content your include, and your writing style according to the people who you are targeting your emails at.
Nothing lowers your credibility as a website owner more than simple spelling and grammatical mistakes. Make sure that you proofread your email at least a couple of times before you send it out, and ask someone else to read over it as well if you can.
Email marketing is relatively simple, and can be a very effective way to promote your business to interested people. Writing the perfect email copy can be difficult, especially if you aren’t an experienced writer. Following a few simple rules can help you craft the perfect copy which will draw people in and allow you to get the most out of your email marketing campaigns.