Modern business is rarely successful without at least some sort of online presence. The best way to build an online presence is through an effective website which is customised and tailored to your business and its needs. However, if you are a small business with a low budget, web design and development can seem like a very daunting prospect.
Luckily for you, it absolutely doesn’t need to be. Content management systems and website design platforms like WordPress have made it possible for anyone with an internet connection and a bit of time to build their own website.
Our top four reasons why you should use WordPress to design your new website include:
- It Is Free:
If you can’t afford to spend money on a professional web developer, then you probably don’t want to spend a lot of money (along with your time commitments) to build a website yourself. One of the things which make WordPress so popular is the fact that it is absolutely and completely free. There are no hidden costs, and – taking into account costs like domain registration and hosting fees – it is possible to set up a basic website for around a hundred dollars if you do everything yourself.
- It Is Simple and Popular:
WordPress is designed to be able to be used by anyone with a little bit of technical experience. Absolutely no coding experience is necessary, which means that you don’t have to be any sort of computer developer or professional website designer to use it.
WordPress’s popularity means that there is a wide range of support material out there. If you get confused about or stuck on anything when you are beginning your website design journey, then you will be able to find the answers you need via a quick internet search. Note that you need to make sure that you are reading up to date support material.
- WordPress Makes SEO Simple:
The entire WordPress content management system is built around ease of use and versatility. It is also optimised for search engines with respect to the background coding and other simple features. Plugins can be added to both help you optimise your content, and to integrate SEO data like:
- H1 titles for each of your content pages.
- Meta descriptions and meta titles for your pages.
- Site-maps that are designed for search engine crawler bots.
When building your first WordPress site, it is worth spending a bit of time on SEO to make sure that you have the best chance of appearing high in search engine rankings for relevant keywords.
- Your Options Are Basically Endless:
It can take a while to find your way around the dashboard the first time you use WordPress. This is due to the fact that there are simply so many options. With different plugins, toolkits and fully customisable themes, you can pretty much do anything you want with WordPress.
WordPress is the world’s premier web development and content management systems for a reason. It is simple to use, has a wide range of options, and offers rapid support and a range of educational materials.