If you’re the owner or manager of a lawyer’s office, you would have had to make a lot of changes to your marketing strategy over the past decade or so. In the modern world, the vast majority of marketing is done online and via other digital streams – like TV or radio – which means that you need to get familiar with different online marketing techniques.
One of the best ways to market your law firm online is by creating and promoting a website. One of the best ways to promote your website and gain a larger audience is to create regular blog articles that provide clear, useful information. Make sure that your blog posts are written well and shared on your social networks is also important.
To expand on this further, here are our top 3 reasons why you should write a regular blog for your law firm website:
- A well written article will improve your SEO score:
When it comes to creating and running a small business website, one of the most important things is making sure that you appear high in the search engine rankings. This means that you need to improve your SEO score for relevant keywords.
One of the best ways to do this is to write high-quality blog articles that include the keywords that you want to rank for. Make sure that you do some keyword research before you start writing, and make sure that your content provides value to your readers, otherwise it won’t be received as well.
- Quality articles will drive traffic to your website:
When choosing topics for your law firm’s blog, try and choose things that people are going to be looking for answers to. For example, if you specialise in criminal law, you could write a blog on ‘what to expect at a restraining order hearing’ or ‘common assault sentence for first time offenders’. Since these are questions that people actually want to know the answers to, you can expect writing about them to drive increased traffic to your site.
- You can set yourself above your competitors:
Running a high-quality blog with regular authority posts can help give your law firm a great reputation. If people see that you and your firm have an in-depth understanding of a range of topics, they will be more likely to use you. They will visit your website more often, and this can help you get an edge on your competitors.
Final Word:
In my honest opinion, writing a regular blog for your law firm’s website is absolutely essential. Doing so will help you drive more traffic to your site. It can also help place your law firm in a position of authority, and this can lead to more clients and a competitive edge over other firms in your area.
