In short, yes – of course it’s possible to rank number one on Google. However, doing so will take a lot of work optimising your SEO strategy to make sure that you’re doing things better than your competitors.
Similarly, you need to choose your number one targets carefully. There’s no point trying to rank at the top for highly competitive keywords like “lawyer”, because you will have to spend a small fortune to get there.
Rather, if you run a lawyers business in location X, you might focus on keywords like “lawyer in location X”. As you can imagine, phrases like this are much less competitive.
What Do I Need To Do If I Want To Rank Number One On Google?
To put things simply, if you want to rank number on for a certain keyword or phrase, you need to be doing things better than your competitors. You will have to put a lot of work into your SEO, and you will have to make sure that your content is very well written and highly optimised.
Some of the things that you can do to maximise your chances of ranking at number one include:
Make sure you have a strong keyword focus – If you’re trying to reach the top of the search engine results for a specific keyword or phrase, then you need to make sure that you have highly specific content that’s tailored to this. Make sure that your content addresses the questions that people are going to have when they use this search term.
Focus on improving your site speed – A lot of people forget that website performance is closely related to SEO and your search engine rank. It’s worth spending some time and money to make sure that your website is performing well.
Develop a complete SEO strategy – Similarly you need to make sure that you’re using a holistic approach to SEO. Consider sitting down and developing a complete strategy that includes everything that you need to do and when it needs to be done.
As I’ve already noted, ranking number one on Google is certainly possible, but it’s hard.
You Should Consider Using An SEO Professional
With this in mind, it could be worth employing the services of an SEO professional, especially if you don’t have a lot of experience yourself. Some of the benefits of using a professional SEO agency include:
- They will know exactly what they need to do if you want to get to the number one position.
- They will know what you should be spending your SEO budget on for maximum results.
- They will be able to help you put together a powerful, long-term SEO strategy.
Although you might feel that you can do things yourself, the honest truth is that you won’t ever be as good as a professional who works on SEO full time.
It’s more than possible to reach the number one Google search position, but it will take a lot of work. If you’re serious about getting to the top position, I’d recommend employing the services of a professional SEO agency who will be able to help you spend your marketing budget in the best way possible.