Online marketing can be extremely competitive, and costs can prevent a lot of people from doing as much as they would like. However, there are a lot of ways that you can market your website or business without having to spend a lot of money. Some of these require a lot of work and social outreach, while others – like email marketing – require no more than the development of effective copy for your marketing emails from time to time.
Once you have developed a decent sized email list, you need to think about your email content. Writing a marketing email should be relatively easy, but it is also very easy to get it wrong. Below are our top 5 tips for writing the perfect marketing email.
- Make your message simple and scannable:
Most people receive a lot of emails every day. If you want to engage your readers, you need to make sure that your content is easily scannable, not too complex, and very simple and easy to understand. One of the best ways to do this is to make sure that you use subheadings which are clear and easy to follow. Limit the writing under each subheading to what is really necessary. You can also tweak your font, your text size, and your text colour to make your content more engaging and easier to follow.