Category: Web Design

10 Articles
How Web Design Psychology Influences Your Buying Decisions Online
Web Design

If you have ever bought anything online, you might be under the impression that the decision to buy was all down to you, however, it is almost certain that web designers played a part in your decision too. Now, you might be thinking “Nonsense” because you do not know any web designers or are certain that it was purely your desire for a product that led you to purchase it, but we are here to tell you that your decision was influenced, to some extent, by outside forces.

By “outside forces” we are not suggesting that you were brainwashed by some evil force, nor that you did not choose whatever you bought of your own free will. However, it is also the case that whenever websites are designed, especially those that want those visiting to make a decision to buy or at least take some form of action, some of the design elements of that website were chosen for how they play a role in human psychology.

Sparking Emotions

To many outsiders, website designs are the way they are due to choices made about appearance, colours, and layout. To some extent they are, but deeper than that, many elements that appear on websites follow well-established design psychology principles. As such, they are present in a website’s design to elicit psychological responses from those who visit that website.

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Web Design

Given the huge role that the internet plays in our lives, all dentists should hopefully have realised by now that their dental practice needs to have its own website. Now assuming that your skills and experience relate to dental matters rather than web design, it is a safe bet that you are going to have to hire someone to build you that website.

That then brings us to the question of where to find a reputable web designer, and it is a process that needs to be done with care. Bear in mind your website is the first thing people who find you online are going to see, so you want that first impression to be a good one.

The first place many people start their search for a website designer and developer is to ask those that they know such as friends, family, and business associates. As a dentist, you could even ask those patients whom you know have websites themselves.

Word of mouth recommendations are a great way to discover the experience the person who tells you about a website designer had when they hired them. However, do not just rely on their word. Check out the website that was built for them, and if you have can, ascertain the name of the web designer’s own website, and visit it to see if there are reviews and references.

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Mobile Responsiveness
Web Design

If you know anything about SEO, you will know that updates to the Google rankings algorithms over the past few years have led to an increased focus on mobile-friendly content. A huge percentage of the world’s internet users now browse from smartphones and other mobile devices, which means that it’s important to make sure that your website is accessible to them.

The best way to do this is by creating a mobile responsive website which is versatile and able to adapt to different devices. In short, SEO and mobile responsiveness are closely linked, because websites which aren’t optimised for mobile browsers tend to be penalised by the search engines.

With this in mind, I’ve covered a few of the most important questions people have about mobile optimisation and SEO.

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Rank Number One on Google
Web Design

In short, yes – of course it’s possible to rank number one on Google. However, doing so will take a lot of work optimising your SEO strategy to make sure that you’re doing things better than your competitors.

Similarly, you need to choose your number one targets carefully. There’s no point trying to rank at the top for highly competitive keywords like “lawyer”, because you will have to spend a small fortune to get there.

Rather, if you run a lawyers business in location X, you might focus on keywords like “lawyer in location X”. As you can imagine, phrases like this are much less competitive.

What Do I Need To Do If I Want To Rank Number One On Google?

To put things simply, if you want to rank number on for a certain keyword or phrase, you need to be doing things better than your competitors. You will have to put a lot of work into your SEO, and you will have to make sure that your content is very well written and highly optimised.

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Law Firm Website
Web Design

If you’re the owner or manager of a lawyer’s office, you would have had to make a lot of changes to your marketing strategy over the past decade or so. In the modern world, the vast majority of marketing is done online and via other digital streams – like TV or radio – which means that you need to get familiar with different online marketing techniques.

One of the best ways to market your law firm online is by creating and promoting a website. One of the best ways to promote your website and gain a larger audience is to create regular blog articles that provide clear, useful information. Make sure that your blog posts are written well and shared on your social networks is also important.

To expand on this further, here are our top 3 reasons why you should write a regular blog for your law firm website:

  1. A well written article will improve your SEO score:

When it comes to creating and running a small business website, one of the most important things is making sure that you appear high in the search engine rankings. This means that you need to improve your SEO score for relevant keywords.

One of the best ways to do this is to write high-quality blog articles that include the keywords that you want to rank for. Make sure that you do some keyword research before you start writing, and make sure that your content provides value to your readers, otherwise it won’t be received as well.

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Web Design
Web Design

A lot of businesses are paying top dollar to get work on their web design done nowadays, and all those who do not feel like they should spend so much on this are wondering why web design is so important for them. Is it not enough that they have a good website that functions well enough? Does what it looks like really matter?

Well, that is not how things work in the online realm. If you ask online marketers, functionality is a very good concern that you have but the web design for your website is one of the foremost aspects of your company’s online presence. We’re not saying you should bring yourself to the brink of bankruptcy in order to get good web design done, you just need to get the kind of web design done that works for your business in the current landscape.

Here is a look at some of the reasons why web design is important.

First Impressions

Your website is the portal through which your potential customers can interact with your business online. It’s the face of the business and you need to make a really good impression on your customers the first time they come to you.

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ecommerce
eCommerce, Web Design

If you are looking to start a business where you will be selling products through the Internet, you are going to be one of the millions of people who have made careers in the world of what is now known as e-commerce.

What is Ecommerce?

The term e-commerce can essentially be defined as the activity of buying and selling products and/or services through online channels (i.e. the Internet). E-commerce first emerged in the 60s through electronic data interchange.

With the advent of the internet becoming more accessible around the world, the 90s and early 2000s saw a massive boom in the ecommerce industry with the likes of Amazon becoming giants after having started off from the founder’s garage back in ’95.

Over the years, the e-commerce industry has seen development with advancing technology taking the helm. With the rise of social media platforms like Facebook, mobile devices, and ever-increasing accessibility to the internet around the world, e-commerce has become an expansive field. Proper enterprise-level businesses now make up a strong portion of the e-commerce industry, and it is estimated that in four years’ time, e-commerce is going to make up for almost 20 per cent of all retail sales in the United States. With communications technology improving every passing day, the numbers are going to keep on increasing in the US and around the world as we move forward.

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WordPress Web Design
Web Design

WordPress is one of the internet’s premier content management systems and web design platforms. According to recent data, it now powers over a quarter of the internet, which speaks volumes about its versatility and ease of use.

If you are designing a new WordPress website, you need to take steps to optimise your site, both visually and behind the scenes. The following WordPress design tips and tricks should help you do this, and should help prevent any major problems in the future.

Do Your Research:

As a major website building and content management platform, online WordPress tutorials are everywhere. Before you start designing and building your website, spend a few hours watching videos and reading these tutorials.

While free tutorials are great, it can be worth paying for a premium subscription, especially if you plan on developing your website to become a major source of income. These are usually up to date with the latest versions of WordPress, and they cater to web developers of all levels of experience.

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Design Your Website
Web Design

Modern business is rarely successful without at least some sort of online presence. The best way to build an online presence is through an effective website which is customised and tailored to your business and its needs. However, if you are a small business with a low budget, website design and development can seem like a very daunting prospect.

Luckily for you, it absolutely doesn’t need to be. Content management systems and website design platforms like WordPress have made it possible for anyone with an internet connection and a bit of time to build their own website.

Our top four reasons why you should use WordPress to design your new website include:

  1. It Is Free:

If you can’t afford to spend money on a professional web developer, then you probably don’t want to spend a lot of money (along with your time commitments) to build a website yourself. One of the things which make WordPress so popular is the fact that it is absolutely and completely free. There are no hidden costs, and – taking into account costs like domain registration and hosting fees – it is possible to set up a basic website for around a hundred dollars if you do everything yourself.

  1. It Is Simple and Popular:

WordPress is designed to be able to be used by anyone with a little bit of technical experience. Absolutely no coding experience is necessary, which means that you don’t have to be any sort of computer developer or professional website designer to use it.

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Web Design Best Practices
Web Design

WordPress has become the most popular web design platform and content management system in the world. It allows people with little to no web developer experience or knowledge to build their own websites from scratch at very low costs.

Although it is very simple to build cheap websites from scratch, building good cheap websites from scratch is a whole different matter. There are a number of best practices that you should follow when designing a new WordPress website to make sure that you get the most of your site, including the following:

Make Sure That Your Make Your Site Simple And Easy To Navigate:

When it comes to the internet, simplicity and ease of navigation are an absolute must. People in the modern world are lazy – they don’t want to and/or can’t afford to spend their time trying to navigate a complicated website. If your site is too complicated, they will simply exit it, head back to their favourite search engine, and will choose the next most relevant search result.

Keep your new website simple by putting important information and links in obvious places. Make sure that all links are responsive and that there are no broken links. Keep irrelevant links and information to a minimum, and if you must include it, put it in a back corner or somewhere on your site rather than on the front page.

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